Media2win : Digital Media India Case Studies : Online Advertising India Case Studies



	Adult Dost.com An unconventional viral that combines titillation, surprise & humour to create a situation where we simply and effectively point out the need for good values. It lures visitors, catches them off guard, delivers the message without being too preachy and recruits them to spread ‘Acche Sanskaar’. It’s India’s first Adult Dating Website!


			Tata Indicom PMS
	This translated into a study of people who are victims of an inferior mobile network, highlighting the problems consumers face with call drops, lack of voice clarity, poor network coverage through situations in everyday life. The online destination was called www.pmsproblems.com & dealt with the problems of poor network.



	CRY – Race For Cry The property was promoted through advertising on online media as well as mailers to the CRY database. It was open to resident Indians as well as NRIs and hence promoted on relevant sites through IP targeting for both audiences such as Sulekha, Rediff, Yahoo, TOI.


			MSN, SBI Cards & Lenovo
	A story was built around each product that was humorous/ edgy & involving. This translated into a viral flash film that could be forwarded to friends.


			MSN Dynamic Advertising
	This Dynamic ad created to demonstrate the power of www.msn.co.in as a destination for all user requirements generated a 250% jump in audience traffic on MSN Cricket.


			Samsung Mobile Tracker
	From Blogs to Flash Films to User Generated Content, www.lossproofmobiles.com has it all! The campaign generated over 500,000 page views & 70,000+ unique visitors to the site in about 4 weeks.

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