Media2win : Digital Media India Case Studies : Online Advertising India Case Studies


			AXN Action Awards
	Over 42,000 unique users came to the site in a month & cast 40,000 + votes.


			Colgate Maxfresh
	The micro site has a range of games, wallpapers, screensavers, viral ideas, product info & a specially created dimension test –


			Domino's
	Over 700 pizzas were sold. This offer was promoted only through the online medium.



	AXN – CSI: NY The campaign delivered 12.2 million impressions with an average click through rate of 1.0% (industry average – 0.5%) i.e. 1.2 lakh clicks.


			ICICI Prudential - LifeTime Pension II
	There were 21,655 entries to the game and 1000 opt-in leads that wanted investment advice from ICICI Prudential.


			Chateau Indage - Consumer Promo
	Over 16 Mn impressions were served through this campaign generating an average click through rate of 0.5%.


			DSP Merrill Lynch
	Over 5.7 Mn impressions were delivered & 1783 unique opt-ins generated through the campaign.


			Zee Cinema - Aitraaz
	The campaign had an average CTR of 1.4% (well above the industry average). There were over 40,000 page views of secretseduction.com in just 5 days.

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