Online interactive agency Media2win has bagged the online duties for Tata Sky, Tata AIG Life Insurance and Lenovo computers. According to industry sources, the size of the business has been pegged upwards of Rs 7 crore.

Commenting on the new wins, Media2win CEO Krishna Kumar said, “We are really happy to bag these new businesses. We are providing interactive solution, which is very important in this space.”

“Tata Sky is the provider of DTH services in India. We have been handling their advertising from the launch stage, have created their communication ideas right to the final execution in the online space,” Kumar further said.

“Another account that we are handling is that of Tata AIG Life Insurance, which we have just signed. Tata AIG Life Insurance Company Ltd is a joint venture between Tata Group and American International Group, Inc. We are going to begin the work soon and provide complete solutions – from strategy to creative ideas to media planning and buying to the final implementation,” he added.

Talking about the third win, Kumar said, “We have also won the Lenovo computers account. We are creating customised solutions for them. We develop online and wireless campaigns with the support of our established partners, Contests2win.com and Mobile2win, by harnessing their strengths in this space.”

Kumar added, “We would be doing work in the mobile space for all these clients at a later stage. We have managed an impressive line-up of clients in just 20 months of our existence. These include Jet Airways, L ’Oreal, SET India, AXN, Animax, NGC, Samsung Mobile, UTI Bank, and SBI NRI division, among others.”