Interactive Marketing Strategy

We ensure that the interactive campaign objectives are in sync with the overall marketing strategy. We develop solutions that not only reinforce the brand message but also become an integral part of your campaign across media. Our solutions are cost effective and we strive to deliver the best ROI.

Involving Creative

The best online ideas engage the target audience instead of being intrusive. This engagement comes from creative thought that is fresh and relevant to the brand at the same time. It gets results that are measurable and long term. Our ideas bring out the uniqueness of the interactive media and get your potential consumer to respond.

Website Development

Building a site that’s optimized to Indian internet conditions & that meet’s your business objectives requires a clear cut strategy on content, user interface, navigation, architecture and more. Whether its short term micro sites, long term properties or corporate sites, we work with you to deliver an optimal mix of creativity & technical soundness. We developed and now maintain www.tataindicom.com & http://360degrees.co.in amongst others.

Media planning & buying

With strong experience in media planning and buying across media, our team brings in all the learnings and techniques to the interactive space. The creative and media teams work together to generate ideas that are clutter breaking. Each campaign is analyzed on a daily basis to ensure the best results. We manage your investment in this space in a manner that gives you quantifiable results.

Search Engine Marketing

Engaging the consumer through contextual advertising is the biggest benefit of online search driven campaigns. Reach out to your potential customer when he/ she is searching for information on your product category or related ones. We help you choose the right keywords to buy, create the ads that will be placed on the search page, optimise the campaign on a daily basis to ensure the best ROI and capture responses.

Search Engine Optimization

If your potential customer is looking for anything related to your business, the organic search result must throw up your website high enough in the search rankings to ensure your customer reaches the right destination. We provide guidelines on content, coding, site structure, tags, links, articles, press releases, navigation, CMS etc so that your website ranks within  the first 3 pages for a given, relevant search term. We do this across 60+ search engines. Organic search can drive significant traffic to your site since natural search results get 60% more click throughs than paid search.

Lead Management System

Our online LMS module tracks virtually all elements of your online ad campaign. Our advanced optimization engine enables us to optimize campaigns for geography, source, time, keyword, creative type, banner size, landing pages and more. The entire campaign result from impression to click to conversion is reported at one place. You can customise report views for a combination of factors and get real time information on campaign effectiveness.

Advergames, viral campaigns and promos

Contests2win.com has a legacy in encouraging interactivity through gaming and viral solutions. We harness this strength to enhance the benefits of an interactive campaign by creating the desired buzz. Branded entertainment, a movement that's gaining ground across media, has long been a frontrunner on the Internet!

Social Media Marketing (SMM)

We can help you generate awareness for your brand through social media channels such as social networking, video sharing, blogging by creating credible avenues to spread the brand message. This activity can be tracked and reports provided on visits generated by SMM & subsequent user behaviour on the brand page/site.

Widgets and Applications

Whether its desktop applications or widgets that can be used in social networking sites, we can create branded apps & deploy them across relevant channels. Applications can enable a brand to enter into a deeper engagement with consumers – provided the app is of enough interest to be “viralled” to other users. There has to be a balance between the brand message and the actual reason for using the app. Once the application is created it can be deployed on all available channels (though the Open Social platform is still in beta stage).

Mobile Marketing

We provide mobile marketing platforms such as SMS, WAP, Mobile games & other content, Bluecasting, On Device Portals, Mobile Applications etc. We can provide a shortcode, run programmes & promotions through SMS & create a plan for advertising across WAP sites through banners and text links.

New Media channels

The interactive space has more than the desktop computer & the mobile phone. There are opportunities in cyber cafes, malls, retail outlets and many more. We have solutions for these channels to help you create a genuine 360-degree campaign.