Looking for a holistic digital solution? Then you’re in the right place! We don’t stick to a formula. A customized solution with strong communication and a solid strategy is what you get. Of course, effectiveness, ROI is all part of it. Digital marketing is evolving everyday and we strive to stay ahead of the curve. Give us the brief, and expect a well thought strategy.

Building a site whether it’s a microsite, a long term property or a corporate site, we deliver an optimal mix of technical soundness & creativity. Take a look at our creative showcase to know more.

Engaging the consumer through contextual advertising is the biggest benefit of online search driven campaigns. Reach out to your potential customer when he/ she is searching for information on your product category or related ones. We help you choose the right keywords to buy, create the ads that will be placed on the search page, optimize the campaign on a daily basis to ensure the best ROI and capture responses.

Our indigenously developed campaign tracking tool, Shadow, gives you all the information you need about campaign effectiveness. Whether its clicks, time of day, geography, conversions to leads or sales, Shadow ensures that you get 24x7 information collated as well as in-depth. This tool is the basis on which we optimize campaigns. Our lead management system can even sync with your call centre for instant transfer of interested leads, and we can even pre-call the leads and send you only the genuinely interested customers. So what about web analytics and ad serving? We have expertise in analytics systems like Google Analytics, Webtrends, Omniture, as well third generation ad serving platforms such as Zedo.

Help your brand engage with consumers on the web, reach them on social networking sites, microblogging platforms, blogs. We create and manage brand pages on social networking sites like Facebook & Orkut. We also help you write up product reviews, start communities, create blogs & forums - building subtle, honest and credible sources of information for consumers to interact. We provide online reputation management (ORM) tools, by which we track what people are saying about your brand on the web across blogs and forums, so you have real time consumer feedback at your fingertips. We help you respond to what consumers are saying, manage negative posts and build positive influence.

Here’s 2 broad areas we have expertise in. Content & Technology: platforms such as SMS, WAP, Mobile games & other content, Bluecasting, On Device Portals, Mobile Applications, deploying a shortcode, running programmes & promotions through SMS. Advertising: SMS & WAP advertising, click to call on WAP and more. Mobile marketing is a key driver of growth in digital today and definitely needs to be in your marketing plan.

Looking to adapt your press or hoarding ad to the digital space? There’s much more you can do! Engagement is the key. So while we stay with the fundamental brand promise and brand values, our creative ideas stem from what works in digital. And more often than not, it’s not a straight – off adaptation of headline and visual. Whether it’s simple flash ads, rich media interactive banners or EDMs, there’s a freshness of perspective in our creative thought. Take a look at our creative showcase to know how.

Our media team can deliver the right media strategy & the right price for effective spends of your marketing budget. We don’t believe in silos, the media team works with the account management & creative teams to develop innovations & clutter breaking ideas. We buy a significant amount of inventory and have benchmarks for all types of buys. And our tools for campaign performance tracking that ensure effective optimization of your campaign on a regular basis.

If your potential customer is looking for anything related to your business, the organic search result must throw up your website high enough in the search rankings to ensure your customer reaches the right destination. We provide guidelines on content, coding, site structure, tags, links, articles, press releases, navigation, CMS etc so that your website ranks within the first 3 pages for a given, relevant search term. We do this across 60+ search engines. Organic search can drive significant traffic to your site since natural search results get 60% more click throughs than paid search.

Want to engage a consumer for 3-5 minutes and keep him hooked all the way? An advergame is a great way of doing that and delivering the brand message in an integrated way. Whether its finance, FMCG or media, advergaming is a format that works. Check out our creative showcase for more.

These are a great way to boost interactivity, enhance your website content, and interact with consumers in the social space. Whether its desktop applications or widgets that can be used in social networking sites like Facebook/ Orkut, we can create branded apps & spread them across relevant channels. We also create applications for the Iphone, one of the hottest properties today.

We have been pioneers in video virals in India. When flash films were still ruling the viral space, we created video virals that have been both successful and memorable. Simple viral marketing tools like emailers have also been used with great results. Whether it’s flash, video or a simple viral, we have plenty to for you to view in our creative showcase!