TATA SKY - ACTVE SERVICES
The Tata Sky Actve Services had a new mascot, the puppet. With a happy-go-lucky disposition, the Actve Puppet helps the consumer to cook, teach, play, shop and more through the interactive services.
Client: Tata Sky
Category: DTH
The Tata Sky Actve Services had a new mascot, the puppet. With a happy-go-lucky disposition, the Actve Puppet helps the consumer to cook, teach, play, shop and more through the interactive services.
TATA SKY - ACTVE DARSHAN
An unconventional viral that combines titillation, surprise & humour to create a situation where we simply and effectively point out the need for good values. It lures visitors, catches them off guard, delivers the message without being too preachy and recruits them to spread ‘Acche Sanskaar’. It’s India’s first Adult Dating Website!
Client: Tata Sky
Category: DTH
An unconventional viral that combines titillation, surprise & humour to create a situation where we simply and effectively point out the need for good values. It lures visitors, catches them off guard, delivers the message without being too preachy and recruits them to spread ‘Acche Sanskaar’. It’s India’s first Adult Dating Website!
TATA SKY PLUS - LAUNCH
A premium product, Tata Sky Plus wanted to reach the premium metro audience, 25+, affluent families. The digital strategy focused on the following
Client: Tata Sky
Category: DTH
A premium product, Tata Sky Plus wanted to reach the premium metro audience, 25+, affluent families. The digital strategy focused on the following
MNYL - KARO ZYAADA KA IRAADA
We created a unique online game show called ‘Zyaada ka Iraada’ resting on www.zyaadakairaada.com to communicate that one can wish for more through offering users a host of choices from everyday life.
Client: Max New York Life
Category: Finance
We created a unique online game show called ‘Zyaada ka Iraada’ resting on www.zyaadakairaada.com to communicate that one can wish for more through offering users a host of choices from everyday life.
MSN SBI CARDS & LENOVO
For each of the above launches, viral marketing was chosen as one
of the primary routes, apart from regular online advertising.
Client: MSN, SBI, Lenovo
Category: Media, Finance & Tech
For each of the above launches, viral marketing was chosen as one
of the primary routes, apart from regular online advertising.
MSN DYNAMIC ADVERTISING
The task was to bring this proposition alive in the moment when they were looking for such information. The best way to do this was using Search Engine Marketing (SEM). Consumers use search engines primarily to seek answers to their queries. We had to ensure that the advertising on Google was updated whenever content on www.msn.co.in updates.
Client: MSN
Category: Media
The task was to bring this proposition alive in the moment when they were looking for such information. The best way to do this was using Search Engine Marketing (SEM). Consumers use search engines primarily to seek answers to their queries. We had to ensure that the advertising on Google was updated whenever content on www.msn.co.in updates.
TATA INDICOM - PMS
The task was to bring alive this proposition using the same triggers but customizing it for the interactive space. We adopted a route which extended itself to viral marketing. This translated into a study of people who are victims of an inferior mobile network, highlighting the problems consumers face with call drops, lack of voice clarity, poor network coverage through situations in everyday life.
Client: Tata Indicom PMS
Category: Telecom
The task was to bring alive this proposition using the same triggers but customizing it for the interactive space. We adopted a route which extended itself to viral marketing. This translated into a study of people who are victims of an inferior mobile network, highlighting the problems consumers face with call drops, lack of voice clarity, poor network coverage through situations in everyday life.
CRY - RACE FOR CRY
Client: CRY
Category: NGO
We created an interactive property that involved users through points they earned based on their donations and referrals. This helped in achieving both the objectives: viral marketing as well as donations.
DOMINO'S
We had to devise communication targeted only to Chennai. www.chennaionline.com was chosen because of its focused traffic and cost effectiveness in this low budget campaign.
The special offer of 'Meal for 2 for Rs 150' was promoted only through www.chennaionline.com to measure effectiveness of the exercise & hence the medium.
Client: Domino's Pizza
Category: FMCG
We had to devise communication targeted only to Chennai. www.chennaionline.com was chosen because of its focused traffic and cost effectiveness in this low budget campaign.
The special offer of 'Meal for 2 for Rs 150' was promoted only through www.chennaionline.com to measure effectiveness of the exercise & hence the medium.
AXN
To communicate what the show was about, the best solution was to create a virtual episode, with all the characters present. The user directed to this through the banner campaign on Rediff, Yahoo & MSN – for maximum reach. Exchange4media and Indiantelevision were also used for the advertising and marketing community.
Client: AXN - CSI- NY
Category: Media
To communicate what the show was about, the best solution was to create a virtual episode, with all the characters present. The user directed to this through the banner campaign on Rediff, Yahoo & MSN – for maximum reach. Exchange4media and Indiantelevision were also used for the advertising and marketing community.
